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Some history and background on Estee Lauder

Born Josephine Ester Mentzer, Estee Lauder developed the beginnings of her cosmetics empire with her husband Joseph. In 1948 Estee Lauder landed Saks Fifth Avenue in New York as its first retail department store account. In early marketing techniques, Estee Lauder offered samples of their products so that customers could actually sample the products before buying them to see if they suited their needs.

Due to Estee Lauder’s unique marketing techniques, Estee Lauder became a household name, familiar to even those who weren’t experts in the field of cosmetics and fragrances. To this day, Estee Lauder products are primarily sold only in high end department stores, boutiques, and the most prominent and established e-commerce cosmetics Internet E-tailers.


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